XCEL STUDENT OF THE YEAR AWARDS 2008
Xcel IT Computing and the Web Student of the Year Award
WINNER - Samah Farah
University: City University
Course: BSc Business Computing Systems
Steel Drum Studios
As far as we can remember, we¹ve always been interested in design and animation, which all along the way, has been nurtured by our parents.
Shortly after our educational endeavours, we met at a party we¹re we got really excited at the prospect of working together.
In the mid 90¹s, we worked together at an illustration studio in the West End of London, where Sedley set up a design department. We we¹re largely self-taught working with creative directors from some of the largest advertising agencies in the country. We helped design and visualize campaigns for Kronenbourg 1664, Colgate, Silk Cut and Ford.
After some years working separately for various companies
Sedley solely funded and set up what is now Steel Drum
Studios in May 2000, where Trent joined as a partner in
2005. We wanted to place an instant stamp within the industry regarding our heritage. We currently have 10 staff
and operate as a full service creative boutique specializing
in the production of CG animation for TV commercials most
notably Comet, HMV, O2 and MTV, pop promos, idents, titles,
corporate, viral and short films.
Our design team also create campaigns for Ben & Jerry¹s ice cream across Europe and branding for various black heritage projects for the Black Cultural Archives and the Windrush Foundation.
We have a bespoke approach, inspiring brands, agencies and production companies alike. In short, we create images. Stylish, emotive images whether moving or static.
Being wholly independent, means Steel Drum Studios is always PROACTIVE.
This allows the company to have a short reaction time, leading to efficiency on all levels of projects.
We don’t differentiate between mediums. Our approach is underpinned by a passion for storytelling, enhanced by cutting edge graphics production by our talented team of animators and designers.
We spend more time on promoting our client¹s brands, than promoting ourselves.
Over the last year we have worked on some great projects for the likes of Nike, Sony, Warner Music and Magnum. We are continuously looking for ways to develop the company model to get more talented young people into the industry, the future is looking more colourful.
