About Xcel

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For more magazines please visit the Xcel website. www.xcel.uk.net/xcel-magazine.htm

Xcel Story

The need for a widening participation magazine that promotes a positive and proactive message to young people from all backgrounds has never been more apparent. In March 2005 Xcel Magazine was launched.

Managing Director, Luke Turnell, explained: “Academic institutions and employers have been actively attempting to widen participation for a number of years. Following consultation with a number of our existing clients, it became clear that there was an increasing need for a media vehicle which specifically targets 16-24 year olds from under-represented sections of UK society. In Xcel we feel, in both the magazine and website, we have achieved this.”

Senior Marketing Executive and founder of Xcel, Sylvano Clarke, added: “Positive role models play a key part in the growing achievements of our young people today. It was important, therefore, that Xcel not only promoted this message but that we provided examples of people within the community, who had already achieved their own level of success.”

Xcel’s overall aim was to push past the boundaries set by other existing widening participation titles. The aim was to create a publication that not only promoted future opportunities available to students but also celebrated the work of those who had. “It was important, when launching a widening participation magazine, we didn’t fall into the trap of patronising or alienating our readership through a light approach,” said Xcel’s Editor, Emma Salt. “I was very keen to create a dynamic magazine that not only understood the world and needs of its readership but also reflected their increasing drive and confident ambitions. Put simply, this was going to be a magazine that celebrated their success!”

With the support of major companies and institutions,
Xcel and the outstanding students of 2008 can provide
the inspiration for a positive future.”

Andre Dixon, Pro ject Manager

Since its launch, Xcel’s assertive style has certainly had a knockon effect. Leading media providers such as The Voice, Eastern Eye, Kiss, Pride Magazine, The Times and the Aim Higher Campaign now work regularly with Xcel and help to promote the important work of the publication. The Xcel website also generates thousands of responses from its readers and the Xcel E-Magazine subscription has expanded, now reaching over 30,000 students throughout the UK.